The SKYN KING “Kings Don’t Settle” campaign launched with the goal of disrupting the Magnum-dominated large condom market by driving trial among Black men, a key consumer segment and cultural trendsetters. The campaign tapped into a powerful insight: though often seen as confident and strong, this audience seeks products that meet both their physical needs and emotional depth.
SKYN KING was positioned as a premium, culturally attuned brand, celebrating self-respect, elevated standards, and unapologetic care through empowering content and bold mantras. The campaign came to life through artist partnerships, music-led activations, and multi-channel amplification including OOH, social, and IRL touch points, all reinforcing the message: Kings Don’t Settle.
