MUTHA was created to center queer Black joy in a new, live music experience. The micro-festival came to life through intentional curation, from the lineup and visual identity to local creator partnerships and storytelling, grounding the brand in the roots of Black, queer culture in New York City.
With BACARDÍ as presenting sponsor and The Audre Lorde Project as the community partner, MUTHA led with authenticity and a community-first focus, proving what happens when brands invest in spaces built with, not for, the culture.
